1
Attachment Mirroring a similar easter egg on the Temple stage, the Sheikah text on a platform in the Great Plateau Tower stage says "SMASHBROS" twice.
1
According to Sakurai's Famitsu column, he chose to build the game off of the previous entry's mechanics instead of building the game from scratch as choosing the later would have caused a large portion of the game's roster to be cut. This would be due to the fact that more time would have had to be put into rebuilding each individual character.
He also remarked this decision allowed for more focus to be put on other aspects of the game.
1
Super Smash Bros. Ultimate is the first game in the series that requires players to select a stage before selecting a character in multiplayer matches. In previous entries, as is common in other fighting games, it was the opposite. This is an attempt by Masahiro Sakurai to change up the strategy of the game (specifically stage-character match-ups).
1
Attachment Solid Snake's series logo was changed from the FOX emblem that was used in Super Smash Bros. Brawl, to the exclamation point seen when being caught in most Metal Gear Solid games.

This is likely because the FOX emblem (which first appeared in Metal Gear Solid 3: Snake Eater) is also commonly associated with series creator Hideo Kojima and his company Kojima Productions, a former subsidiary of Konami. Kojima left Konami in 2015 and the removal of the FOX emblem to represent the series is likely a biproduct of the split.
subdirectory_arrow_right Super Smash Bros. for Wii U (Game), Super Smash Bros. for Nintendo 3DS (Game)
1
Tekken's Heihachi Mishima was briefly considered for the roster of Super Smash Bros. for Nintendo 3DS and Wii U, but was ultimately replaced with Ryu from Street Fighter. The team thought that implementing Heihachi's movement into the game would have been difficult due to fundamental design differences between the Tekken and Super Smash Bros. series, and instead released a Mii Fighter costume of him. He was once again considered for Super Smash Bros. Ultimate, but his son Kazuya was chosen instead due to him possessing the Devil Gene from his mother Kazumi. This choice was made to implement Kazuya's Devil Powers into midair jumps, smash attacks and special moves, while making the rest of Kazuya's moveset as similar as possible to his normal moveset in the Tekken series.
person RuckasFavNucka calendar_month August 31, 2015
SourceGaming article:
http://www.sourcegaming.info/2015/06/26/800/

Super Smash Bros. Ultimate - Kazuya Fighter Showcase:
https://www.youtube.com/watch?v=iMy8Ah4eQ8g#t=228s
subdirectory_arrow_right Super Smash Bros. (Franchise)
2
There are 17 stages in the Super Smash Bros. series that (intentionally) contain the full title of a video game in their English name: Balloon Fight, Duck Hunt, Find Mii, Luigi's Mansion, Mario Bros., Minecraft World, Pac-Land, Paper Mario, Pokémon Stadium, Pokémon Stadium 2, Super Mario Maker, Tomodachi Life, Wii Fit Studio, Wrecking Crew, both stages titled Yoshi's Island, and Yoshi's Story.

Additionally there are Miiverse and the Pictochat stages but their source material’s status as "video games" are debatable.
2
Super Smash Bros. Ultimate's spirit list comes incredibly close to serving as a comprehensive list of all Nintendo IPs as of 2018, but is mostly lacking content from three specific categories:

• Games that did not receive Japanese releases, such as Tin Star, Magnetic Soccer, and StarTropics (it should be noted that characters introduced in localized versions of Japanese releases, such as Rusty Slugger from Rusty's Real Deal Baseball and the Elite Beat Agents, are featured).
• Arcade games that did not receive ports to Nintendo consoles, such as Monkey Magic, Arm Wrestling, and Sky Skipper. The only exception is Sheriff, likely due to his role as an Assist Trophy.
• Games released exclusively through the WiiWare service. Although there is a spirit from the Fluidity series (which originally released as a WiiWare title), the character in question depicted is Eddy, the main protagonist of the Nintendo 3DS sequel, Fluidity: Spin Cycle.
person Rocko & Heffer calendar_month September 7, 2023
Wikipedia article with list of Nintendo products:
https://en.wikipedia.org/wiki/List_of_Nintendo_products

All spirits in Super Smash Bros. Ultimate as of March 2024:
https://www.youtube.com/watch?v=ajX0kfsZv8E
https://www.ssbwiki.com/List_of_spirits_(complete_list)
subdirectory_arrow_right Super Smash Bros. Melee (Game), Super Smash Bros. (Franchise)
2
Ganondorf's design in Super Smash Bros. Melee is based on his appearance in the Spaceworld 2000 tech demo which showcased a fight with Link and himself where he wields a large sword. This large sword only ever appeared in that tech demo and in one of his win animations in Melee. This specific sword would not be used in Ganondorf's moveset until the release of Super Smash Bros. Ultimate in 2018, where his design is based on that same Spaceworld 2000 tech demo as well as elements from his appearance in The Legend of Zelda: Ocarina of Time.
2
Attachment Steve's win animation after a match was him eating a steak and holding it at waist level, but in a subsequent update after his initial release, the animation was changed to remove the meat after he ate it. Some speculate that this change was made because the way he held the meat after eating made it look like a phallic object.
2
Tetsuya Nomura, one of the creators of Kingdom Hearts and the series' recurring director and lead writer, admitted in an interview with Game Informer that it was actually him, not Disney, that was almost hesitant for his character Sora to get into Super Smash Bros.:

"Obviously, I was very happy that we were able to have Sora make an appearance in Smash Bros. Ultimate. Most of the feedback when Sora was [announced] for Smash Bros. Ultimate was, ‘I can’t believe Disney okayed for him to be in this game.’ Behind the scenes, I was actually the one being very picky about his appearance in Smash Bros. Disney was the one that was like, ‘Go ahead! This is a great opportunity.’ I thought it would be tough to pull off because it might clash with the established lore in Kingdom Hearts and the Disney worlds, so it was an opportunity I had to consider very carefully. After seeing how happy everybody was in welcoming Sora to Smash Bros., I feel like the end result was really great."
3
Three of the character origin tips for Super Smash Bros. Ultimate ignore lesser known Nintendo-branded games released by third parties in the 1990s. Two of these tips outright lie: one related to Mario's first utterance of the phrase "Mamma Mia!" (which it falsely attributes to Super Mario 64 and not Mario's Game Gallery) and another claiming that there are only 5 Zelda series games with Link's name in the title (ignoring Link: The Faces of Evil). The third tip on the other hand is worded in an awkward manner, and refers to Luigi's Mansion as "Luigi's first big break as a main protagonist", ignoring the true holder of the title, Mario is Missing! without technically lying.

It's not known if those first two instances were an honest error, or an intentional attempt to hide the games given that they are generally seen as low quality and are considered to have negatively affected Nintendo's reputation at their time of release.
3
If a fighter tries to footstool Piranha Plant while the plant is crouching, the footstooler will be met with a biting attack that takes 4% damage. This happens automatically every time even when the Piranha Plant player presses nothing during the footstool. This highly situational attack however can be easily dodged and countered by the attacked player making it useless in high-level play.
4
Attachment One of the few tracks included from Donkey Kong Country: Tropical Freeze within the soundtrack for both Super Smash Bros. for Wii U and Super Smash Bros. Ultimate is "Swinger Flinger". However, actually listening to the track reveals it to instead be the theme for the Bopopolis stage.

This error is not presented in the Japanese versions of these games, where the "Swinger Flinger" track is properly referred to by its Japanese name equivalent to Bopopolis, ふみふみラビリンス (Fumifumi Rabirinsu), or Stomping Labyrinth. In comparison, the actual Swinger Flinger track and stage in the Japanese version of Tropical Freeze is called バインラビリンス (Bain Rabirinsu), or Vine Labyrinth.
person Dinoman96 calendar_month December 23, 2023
Donkey Kong Country: Tropical Freeze - Swinger Flinger:
https://www.youtube.com/watch?v=L99owHdoU-A

"Swinger Flinger" aka Bopopolis/Stomping Labyrinth from Super Smash Bros. Ultimate:
https://www.youtube.com/watch?v=kwba4WwyGuA

Mario Wiki articles:
https://www.mariowiki.com/Swinger_Flinger
https://www.mariowiki.com/Bopopolis
subdirectory_arrow_right Super Smash Bros. Melee (Game), tobyfox (Company)
4
Attachment Before his career took off as an indie developer, Toby Fox used to play Super Smash Bros. Melee competitively under the old username 'Radiation'.

He is currently the only known competitive Super Smash Bros. player to have a character he has created represented in the series. Alongside the release of Banjo & Kazooie as a fighter, a Mii costume based on Sans from his game Undertale as well as an original remix of the song "Megalovania" were both added to Super Smash Bros. Ultimate on September 4th.
person LegacyTag calendar_month October 7, 2023
There's not much info about Toby Fox playing competitive Melee as he doesn't talk about it publicly too often, the VoD provided is the only publicly-known footage of him playing a set to my knowledge:
https://www.youtube.com/watch?v=Nzh3NUO4szE

According to people, he was known as a bit of a local celebrity due to his work on the webcomic Homestuck, though that is more hear-say than anything definitive.
5
Attachment If the New Donk City Hall stage loops three times, or a music track from the game Captain Toad: Treasure Tracker is playing, Captain Toad will cameo on the stage. This references Super Mario Odyssey where Captain Toad will occasionally appear.
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