Company: THQ

The uDraw was conceived after THQ employees noticed how difficult drawing was with the Wii Remote in the Wii version of Drawn to Life: The Next Chapter, and was originally called the Drawn to Life Pal. Multiple pitches for other licensed Drawn to Life titles in the same vein as Drawn to Life: SpongeBob SquarePants Edition were made, with Marvel Comics, Pixar, Star Wars, and Conan the Barbarian being pitched as examples. However, no Drawn to Life game with uDraw compatibility would ever release, though one uDraw launch title, Dood's Big Adventure, bears a fair resemblance to the series. No reason has been given for the series' absence or why a new IP was made with Dood's Big Adventure instead of using the brand recognition of Drawn to Life, but it may be connected to the controversial ending of the DS version of The Next Chapter and its finality for the core Drawn to Life Raposa universe.

The bankruptcy of THQ is often pinned on the uDraw peripheral for the Wii - this is not completely true, as the Wii version of the uDraw was highly successful. However, the HD versions of the uDraw, released for PlayStation 3 and Xbox 360, were a killing blow to the company (even if not the sole cause of it's bankruptcy), as it was heavily overproduced compared to the size of the audience for casual games on those platforms and an even lower amount of uDraw-supported titles on those platforms relative to the Wii. Supposedly, the HD uDraw was greenlit by THQ's family division, PlayTHQ, without proper permission from the main branch of the company without even knowing what games could or would be made on the hardware.

At some point in the 2000s, a promo video was made by THQ and Toys R Us to encourage Toys R Us store owners to stock THQ video games. This tape opens with a strange, off-model rendition of SpongeBob not resembling any of his video game models and with notable details such as his pore locations, finger shape, and amount of fingers being completely off from Nickelodeon's style guide. The video also has imitation music not taken from either the SpongeBob SquarePants TV show nor any of its video games. Despite this, the video does use legitimate background art from the cartoon, and has voice work seemingly done by SpongeBob's voice actor Tom Kenny. While SpongeBob's model seems to be original, Patrick's model is taken from Nicktoons Unite!, sporting the distinctive face-long mouth and half-shut eyelids of his model used throughout the Nicktoons platformer game series. The complete promo video is not known to have been preserved.

THQ stands for "Toy Head-Quarters", as THQ worked in the toy business from its founding in 1990 up until 1994.