Platform: Xbox One
Street Fighter 30th Anniversary Collection
Star Trek Online
Deadpool
Samurai Shodown II
Sifu
Divekick
Code Vein
Streets of Rage 4
Mega Man 9
Mafia: Definitive Edition
War Thunder
Miraculous: Rise of the Sphinx
Battlefield 4
Back to the Future: The Game
Screencheat
Shenmue
Call of Duty: Black Ops III
RWBY: Grimm Eclipse
Shadow Complex
River City Girls
Dead Rising 2
Sonic Frontiers
Tomb Raider I•II•III Remastered
Octodad: Dadliest Catch
WWE 2K24
Untitled Goose Game
Odallus: The Dark Call
Dark Souls III
Deus Ex: Mankind Divided
Zaccaria Pinball
Yum Yum Cookstar
Naruto x Boruto: Ultimate Ninja Storm Connections
No Man's Sky
Devil May Cry 5
Disney Dreamlight Valley
Blasphemous II
Bloodstained: Ritual of the Night
Murdered: Soul Suspect
Dead Rising 2: Off the Record
Call of Duty: Modern Warfare
Marvel: Ultimate Alliance
Yakuza Kiwami 2
Back 4 Blood
Wolfenstein: The Old Blood
Far Cry 4
Persona 3 Portable
Assassin's Creed IV Black Flag
Halo Infinite
The Binding of Isaac: Rebirth
Murder House
Viewing Single Trivia
subdirectory_arrow_right PlayStation 4 (Platform)
▲
3
▼
In 2019, UK bargain store Aldi attempted a publicity stunt known as the "Teatime Takedown", where parents would send Aldi their childrens' usernames on gaming platforms (with the service being provided for the Xbox One and PlayStation 4 consoles, and unusually the streaming platform Twitch) and the supermarket would send professional gamers to defeat the child in-game so they would eat their food, though Aldi claimed that the effectiveness of the program may vary. Despite a released commercial for the campaign showing children "rage quitting" FPS games, the hired eSports teams, originating from Veloce, specialized in racing games. This sparked massive backlash within the UK eSports community, to the point where Resolve eSports offered to send its players to help kids fight back against the bullies. Aldi would eventually cancel the campaign and send coupons to those who complained as a form of apology. Print adverts were made, but are not known to have been printed in any magazines or catalogues, and radio and till reciept ads were planned.
General overview:
https://esports-news.co.uk/2019/03/26/aldi-teatime-takedown-campaign/
Twin Galaxies article mentioning Twitch:
https://www.twingalaxies.com/feed_details.php/4688/aldi-uk-avertises-online-gaming-hit-squad-for-parents
Resolve eSports' offer to help:
https://esports-news.co.uk/2019/03/14/barrage-fights-back-aldi-campaign/
Official page for Teatime Takedown:
https://www.aldi.co.uk/teatime-takedown
Aldi press release:
https://www.lbbonline.com/news/aldi-uk-hires-pro-gamers-in-mission-to-bring-back-family-dinner-time
Article mentioning Veloce's involvement:
https://www.dexerto.com/entertainment/uk-supermarket-aldi-reveal-bully-hunters-style-ad-campaign-get-kids-off-games-449064/
Veloce's eSports website:
https://www.veloce.gg/gaming
https://esports-news.co.uk/2019/03/26/aldi-teatime-takedown-campaign/
Twin Galaxies article mentioning Twitch:
https://www.twingalaxies.com/feed_details.php/4688/aldi-uk-avertises-online-gaming-hit-squad-for-parents
Resolve eSports' offer to help:
https://esports-news.co.uk/2019/03/14/barrage-fights-back-aldi-campaign/
Official page for Teatime Takedown:
https://www.aldi.co.uk/teatime-takedown
Aldi press release:
https://www.lbbonline.com/news/aldi-uk-hires-pro-gamers-in-mission-to-bring-back-family-dinner-time
Article mentioning Veloce's involvement:
https://www.dexerto.com/entertainment/uk-supermarket-aldi-reveal-bully-hunters-style-ad-campaign-get-kids-off-games-449064/
Veloce's eSports website:
https://www.veloce.gg/gaming
Comments (0)
You must be logged in to post comments.