Platform: PlayStation

In 1992, after the failure of a deal to create a CD-ROM drive for the Super Nintendo Entertainment System, Sony approached Sega of America proposing that they collaborate on a next-generation CD-ROM console to compete with Nintendo. While Sega of America was open to the idea and even started testing the waters between the two companies by having each develop a handful of titles for the Sega CD, Sega of Japan shot down the concept. Consequently, Sony would reorient their efforts towards what would become the PlayStation, while Sega would develop their own next-gen console, the Sega Saturn, in-house. In an interview with Sega-16, Tom Kalinske cited the veto as a factor in his decision to step down as head of Sega of America.

In 2018, rapper Soulja Boy attempted to sell his own line of video game consoles, called the SouljaGame line, sold for $149.99 for a console and $99.99 for a handheld. Advertising claimed that the consoles would be compatible with a variety of consoles' games, including modern platforms like the PlayStation Vita, Nintendo 3DS, and Nintendo Switch. They obviously did not have such compatibility, and were rather a generic retro emulator console one could find on small business-oriented retail websites such as Wish and AliExpress loaded with pirated and modified games sold at a markup. Game libraries featured included the Neo Geo, NES, SNES, Game Boy, Game Boy Color, Game Boy Advance, Sega Genesis, Sega Master System, Sega Game Gear, and PlayStation. The only difference from these pre-existing consoles is a photograph of Soulja Boy printed onto the box. He would eventually stop selling SouljaGame consoles, with the website for the console redirecting to Nintendo's 3DS website.

Bleem! was a PlayStation emulator released for Microsoft Windows 98 and the Sega Dreamcast. Unlike the vast majority of emulators before and since, it was released as a paid product on store shelves. Bleem!, although very impressive for the time and capable of running on low-end PCs, had many compatability issues, with the only game that ran perfectly on Windows Bleem! being the US version of One, while the only games that could be run at all on Dreamcast were Tekken 3, Metal Gear Solid, and Gran Turismo 2, all with specialised emulators released on their own "Bleemcast" discs.

Sony would sue Bleem! twice over alleged copyright infringement, and despite all odds, Sony lost due to Bleem!'s use of screenshots in promo material and the PS1 BIOS being protected by fair use. However, a mix of legal fees and Sony threatening retailers stocking Bleem! products with subpoenas would force Bleem! off of shelves anyway, and its website would be replaced with an image of Sonic the Hedgehog mourning at a grave with the Bleem! logo carved on it. Bleem! would countersue Sony for anti-competitive activity.

The popularity of Bleem! would lead both Sega and Microsoft to attempt to work with Bleem! officially to make PS1 games run on Dreamcast and Xbox, though these plans fell through due to Sega being afraid of Sony's litigation, while the developers of Bleem! simply felt Microsoft wasn't paying high enough for the license for Bleem! (something they had come to regret in the years since).