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On April 12, 2024, the Japanese pharmaceutical company Earth Corporation released a web commercial parodying The Exit 8 to promote their new mouthwash product Mondamin. However, when the commercial was posted to Twitter, it was mistakenly labelled as a "collaboration" with the game. At the request of developer Kotake Create, the original upload of the commercial was deleted and reposted to clarify that it was an authorized parody and not a collaborative effort between them; Earth Corporation apologized for any inconvenience.
[Note: all sources are in Japanese]
Article about the commercial:
https://game.watch.impress.co.jp/docs/news/1583759.html
Article about the confusion:
https://www.itmedia.co.jp/news/articles/2404/13/news073.html
Kotake Create statement:
https://x.com/NOTOKEKE/status/1778993237354741770
Earth Corporation apology:
https://x.com/EarthOfficialJP/status/1779096782653608005
Article about the commercial:
https://game.watch.impress.co.jp/docs/news/1583759.html
Article about the confusion:
https://www.itmedia.co.jp/news/articles/2404/13/news073.html
Kotake Create statement:
https://x.com/NOTOKEKE/status/1778993237354741770
Earth Corporation apology:
https://x.com/EarthOfficialJP/status/1779096782653608005
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