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When Pokémon Sword and Shield were announced, they inspired a slew of memes from British internet users who found humor in the influences their culture provided towards the games. One meme, made by Twitter user Callum O'Dwyer, depicts a PokéMart from Pokémon: Let's Go, Pikachu! edited to show the logo of Greggs, a UK bakery chain. After the tweet proved viral, O'Dwyer reached out to Greggs to ask if the tweet was "worth a couple of [steak] bakes" as compensation for the free advertising. In response, Greggs gave him a £10 coupon and told him to "have a steak bake or three on us".
Original tweet:
https://twitter.com/callumjodwyer/status/1100761586661289984
Article on Greggs' response:
https://archive.news.stv.tv/north/1435978-gamer-scores-free-steak-bakes-from-greggs-after-tweet.html
https://twitter.com/callumjodwyer/status/1100761586661289984
Article on Greggs' response:
https://archive.news.stv.tv/north/1435978-gamer-scores-free-steak-bakes-from-greggs-after-tweet.html
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