subdirectory_arrow_right Mario Lemieux Hockey (Game), Atari Lynx (Platform)
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Atari Corporation wanted to license out the likeness of hockey player Mario Lemieux for a Lynx game that would've been titled "Super Mario Hockey" as a jab at Nintendo and their Super Mario franchise disguised as a reference to Lemieux's nickname. The game was never made, but eventually Lemieux's likeness would be licensed out to Sega for a 1991 hockey game.
subdirectory_arrow_right Jurassic Park (Franchise)
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Atari Corporation lead Larry Siegel attempted to sell main Atari CEO Jack Tramiel on the idea of making a Jurassic Park game for the unreleased Panther hardware before the book's movie adaptation even entered production. They would've also gained royalties for merchandising and the eventual movie, but Tramiel turned down the offer due to the cost being too high. Siegel claims this is how he "realized that [Atari] would never spend the money to have an anchor title."