Takaya Imamura, who was in charge of Star Fox Command's characters and storyline, originally wanted to do a single linear narrative similar to the campaign in Star Fox Assault. Dylan Cuthbert, the game's director (and previously the programmer for the SNES Star Fox games), convinced him to turn it into a branching storyline with multiple different pathways and endings. According to Cuthbert, this approach was inspired by old 'Choose Your Own Adventure' books, such as the "Fighting Fantasy" series.