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Early in the Pokémon franchise's life, the Poliwhirl line recieved a major push in marketing, comparable to that of series mascot Pikachu.

Mascot costumes were made of Poliwhirl for promotional events, the Pokémon Adventures manga featured Poliwhirl as one of Red's Pokémon, Poliwag was placed closely to Pikachu on the box art of Pokémon Snap, food and toy lines would near-consistently feature a member of the Poliwhirl line alongside Pikachu even when the pool of Pokémon was as limited as 3 or 4 (with exceptions primarily being ones that also lacked Pikachu), and, most famously, Poliwhirl appeared on the center of the cover of TIME Magazine's issue adressing the popularity of Pokémon.

This could be related to Poliwag being Pokémon creator Satoshi Tajiri's favourite of the original 151 Kanto species.
person Rocko & Heffer calendar_month October 19, 2023
Comedic video about bizarre Pokémon merchandise showing off many instances of Poliwhirl and Poliwrath merchandise - the nature of Poliwhirl's "mascot" status is discussed at the 13:06 mark:
https://youtu.be/Gri7-XW3no8

ResetEra thread about Poliwhirl that opens with multiple images of Poliwhirl memorabilia:
https://www.resetera.com/threads/pokemons-bygone-mascot.763622/

Video from a Kellogg's fan channel featuring box scans and commercials for Pokémon cereal with Poliwhirl:
https://youtu.be/4kEnxp0ihPI

Pop Tarts commercial featuring Poliwrath toys:
https://youtu.be/oKw6l1Skglc

Kraft Mac & Cheese advert featuring Poliwhirl:
https://youtu.be/Sj5lfgEz_bU

Video featuring a photo of a Poliwhirl mascot:
https://youtu.be/KR5oKvYi_PQ

KFC and Heinz commercials for promotions featuring neither, Poliwhirl nor Pikachu:
https://youtu.be/9HCDPTQGmrI
https://youtu.be/nNc1xl8uoMA

Tajiri talks Poliwag:
https://youtu.be/gplIo-J9Ttc?si=vXRHECazu6kGu4IQ&;t=433
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