In April 2012, to promote the game prior to its first playable appearance at E3, Konami created an alternate reality game (ARG) entitled "Make It Right" which primarily involved fans performing instructions revealed on the official Metal Gear Solid and Metal Gear Rising Facebook pages and websites weekly leading up to E3. The campaign started on April 25th, when Konami released a new teaser for the game hinting at news to be revealed five days later. In addition, Konami manufactured two replicas of Raiden's severed left arm and sent them to Game Informer and Electronic Gaming Monthly. Connected to each of the arms was a USB drive that contained several cryptic images related to the game's plot, as well as the first in a series of short, live-action trailers promoted as secret video files found in Raiden's arm which were released by Konami over the course of the ARG. These videos depicted flashbacks to Raiden (voiced by Quinton Flynn) undergoing surgical procedures initiated by Maverick Security Counseling, Inc. that ultimately turn him into a Cyborg Ninja, as well as flashbacks to his time training as a child soldier under Solidus Snake (voiced by John Cygan). The last flashback trailer depicting Solidus killing a hostage, released on May 17th, ended with a binary code message "01000101 00110011" which translates to "E3", and the final trailer released during the ARG was a short clip of the title screen to the game's E3 2012 demo. The events in the videos were meant to hint at what would be shown in the story to Metal Gear Rising: Revengeance, but these events would end up only being mentioned in an optional codec call between Raiden and Doktor about left arm data.

Two other recognized actors featured in the videos include an interrogator played by Noah Nelson, the voice of Cunningham from Metal Gear Solid: Portable Ops, and a surgeon played by James Horan, who would later voice Skull Face in Metal Gear Solid V.