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Apart from video games, in Japan, SEGA also runs a number of restaurants, a couple of which are "Bee" darts and dining establishments. In 2013, a series of restaurants including ones run by SEGA were embroiled in a scandal after deceiving customers by claiming to have used high quality ingredients in their food when in fact they were using cheap ones, and charging high prices for them. SEGA issued an apology promising customers that it wouldn't happen again.
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