Company: Interplay

In 2015, internet artists Chris O'Neil, Zach Hadel and Mick Lauer were commissioned to make a trailer for a cancelled reboot of ClayFighter. They made a commercial actively mocking Interplay and the ClayFighter brand, showing quotes from negative reviews, referring to low-quality Interplay games, bait-and-switching an Earthworm Jim reboot, and having Lauer narrate the trailer in a disappointed tone of voice when he discovers that he is announcing a ClayFighter reboot. According to Hadel, the CEO of Interplay was "braindead" and did not pick up on the self-deprecation.

Interplay producers were known to unnecessarily modify games for the simple reason of wanting to prove value. The artist for the Queen in Battle Chess worked around this by drawing a pet duck following the Queen on all of her animations to bait the producers into removing the duck instead of content the team wanted to keep.