In 2001, Infogrames Entertainment SA produced a corporate anthem entitled "Infogrames Rocks My World", which was used at industry events starting with E3 2001 as part of a heavy marketing push to promote their slate of IPs after a series of acquisitions throughout the 1990s. According to YouTuber Larry Bundy Jr. during a video researching the development and release controversies surrounding the game Driv3r, Infogrames' public relations division reportedly spent $50,000 creating the song, but due to the song being relentlessly mocked following its reveal, everyone involved with its production was reportedly fired. While Bundy also claimed that the song was first leaked to the Internet by a disgruntled Driv3r developer in 2004, the song was actually distributed by Infogrames to other gaming news outlets as part of digital press kits. The earliest known upload of the song appears to be by software developer Phil Bak to his personal website during or immediately after E3 2001 in May, and the earliest known surviving upload is through a 2001 IGN article covering Infogrames' Gamers' Day press event in August. The song was later uploaded to ZDNET in 2002 on a special article ranking it at #9 on a list of their Top 20 Corporate IT Anthems.