Platform: Xbox One
LEGO Batman 3: Beyond Gotham
Dying Light
Bendy and the Dark Revival
Rivals of Aether
Wasteland 2
Yakuza: Like a Dragon
Wolfenstein: The New Order
Halo 3
Shantae and the Pirate's Curse
Teenage Mutant Ninja Turtles: Shredder's Revenge
Dying Light 2: Stay Human
Bomb Rush Cyberfunk
Mega Man Legacy Collection
Zombi
Persona 4 Golden
Paw Patrol: On a Roll!
The Evil Within 2
Borderlands 3
Roblox
Strikers 1945
Kingdom Hearts 0.2: Birth by Sleep - A Fragmentary Passage
Indivisible
Star Wars Jedi: Fallen Order
Assassin's Creed Unity
Vanquish
Yakuza 6: The Song of Life
Wolfenstein: The Old Blood
Valiant Hearts: The Great War
DC Universe Online
South Park: The Fractured But Whole
Moonlighter
Hotline Miami
Chroma Squad
Like a Dragon: Infinite Wealth
WWE 2K17
Hauntred Factory Skibidi Poppy Freedy
Mages of Mystralia
Alex Kidd in Miracle World DX
River City Girls 2
Enchanted Portals
Kao the Kangaroo
Narita Boy
Atari 50: The Anniversary Celebration
Castle of Illusion Starring Mickey Mouse
The Talos Principle
Homefront: The Revolution
Just Cause 4
Naruto Shippuden: Ultimate Ninja Storm 4
Crash Team Racing Nitro-Fueled
Immortals Fenyx Rising
Viewing Single Trivia
subdirectory_arrow_right PlayStation 4 (Platform)
▲
3
▼
In 2019, UK bargain store Aldi attempted a publicity stunt known as the "Teatime Takedown", where parents would send Aldi their childrens' usernames on gaming platforms (with the service being provided for the Xbox One and PlayStation 4 consoles, and unusually the streaming platform Twitch) and the supermarket would send professional gamers to defeat the child in-game so they would eat their food, though Aldi claimed that the effectiveness of the program may vary. Despite a released commercial for the campaign showing children "rage quitting" FPS games, the hired eSports teams, originating from Veloce, specialized in racing games. This sparked massive backlash within the UK eSports community, to the point where Resolve eSports offered to send its players to help kids fight back against the bullies. Aldi would eventually cancel the campaign and send coupons to those who complained as a form of apology. Print adverts were made, but are not known to have been printed in any magazines or catalogues, and radio and till reciept ads were planned.
General overview:
https://esports-news.co.uk/2019/03/26/aldi-teatime-takedown-campaign/
Twin Galaxies article mentioning Twitch:
https://www.twingalaxies.com/feed_details.php/4688/aldi-uk-avertises-online-gaming-hit-squad-for-parents
Resolve eSports' offer to help:
https://esports-news.co.uk/2019/03/14/barrage-fights-back-aldi-campaign/
Official page for Teatime Takedown:
https://www.aldi.co.uk/teatime-takedown
Aldi press release:
https://www.lbbonline.com/news/aldi-uk-hires-pro-gamers-in-mission-to-bring-back-family-dinner-time
Article mentioning Veloce's involvement:
https://www.dexerto.com/entertainment/uk-supermarket-aldi-reveal-bully-hunters-style-ad-campaign-get-kids-off-games-449064/
Veloce's eSports website:
https://www.veloce.gg/gaming
https://esports-news.co.uk/2019/03/26/aldi-teatime-takedown-campaign/
Twin Galaxies article mentioning Twitch:
https://www.twingalaxies.com/feed_details.php/4688/aldi-uk-avertises-online-gaming-hit-squad-for-parents
Resolve eSports' offer to help:
https://esports-news.co.uk/2019/03/14/barrage-fights-back-aldi-campaign/
Official page for Teatime Takedown:
https://www.aldi.co.uk/teatime-takedown
Aldi press release:
https://www.lbbonline.com/news/aldi-uk-hires-pro-gamers-in-mission-to-bring-back-family-dinner-time
Article mentioning Veloce's involvement:
https://www.dexerto.com/entertainment/uk-supermarket-aldi-reveal-bully-hunters-style-ad-campaign-get-kids-off-games-449064/
Veloce's eSports website:
https://www.veloce.gg/gaming
Comments (0)
You must be logged in to post comments.