According to series creator Masahiro Sakurai in a 2024 video, ideas for the series' name were first brainstormed by team members at HAL Laboratory, while the "Bros." part of the name was picked out by its president Satoru Iwata during a meeting with him, Sakurai, and Ape Inc. founder Shigesato Itoi. Iwata's reasoning for adding Bros. to the title was that despite the game's roster not all being "brothers", he believed the word added the nuance that they were "friends who were settling a little disagreement" instead of just simply fighting.