The V.I.P. Bots "Dad of Boy" and "Boy" (based on Kratos and Atreus from God of War respectively) are named in reference to the "Dad of Boy" meme, where following the release of the 2018 God of War game, many players began making jokes about the amount of times Kratos referred to Atreus as "boy" in the game.

To promote the release of the game, the 400th issue of Edge magazine featured ten variant covers based on the game's V.I.P. Bots, with different covers available through different means:

• Subscribers of the magazine could receive variants based on Bloodborne or The Last Guardian.
• Purchasing from UK retail would grant access to variants based on Shadow of the Colossus, Journey, God of War, and Returnal.
• Purchasing from overseas retail would grant access to variants based on Horizon, Gran Turismo, Ghost of Tsushima, and Ratchet & Clank.