In the Pet Pavilion, the player can find a pet shop ran by two men named Tennant Wastelander and Lowe Springfield. Also in the area is the West Ende Girls Snack Shop, ran by Dusty Shadowcloud and Jackie Whisperflame. The names and occupations of these characters reference the English synthpop duo Pet Shop Boys, consisting of Neil Tennant and Chris Lowe. The group's 1984 debut single, "West End Girls", serves as the snack shop's namesake. Dusty Shadowcloud's first name and Lowe Springfield's last name reference English soul singer Dusty Springfield, who appeared as a guest vocalist on Pet Shop Boys' 1987 single "What Have I Done to Deserve This?"

In "Khrysalis", during the mission "Message in a Bottle", you can meet "Allan GhostDust", who is the representation of an avid Wizard101 player who was able to tour KingsIsle studios due to the Make-A-Wish foundation.

In the town of Marleybone is a character named The Professor, standing infront of a "Telegraph" box, wearing a fedora and a long scarf. Talking to him, he will ask the player if they would like a "Jelly Baby". This is a reference to the Sci-Fi TV series Doctor Who and its protagonist "The Doctor", in particular his 4th incarnation, who wore a fedora, a long scarf and liked to eat "Jelly Babies". The Doctor is also famous for travelling around in a blue Telephone box.