When Street Fighter 6's preliminary logo was revealed, it was mocked for a variety of reasons, particularly a disconnect from previous series logos and aligning with a widely criticized trend of generic, minimalist or "oversimplified" logos. Some fans noted that the logo strongly resembled an $80 design for an "SF" logo posted on the Adobe Stock Image store by user xcoolee, which had previously been used for a sci-fi convention in France. xcoolee did offer to sell exclusive rights to the logo to Capcom, but was seemingly denied. It was also discovered that a Taiwanese electronics and appliances retailer, Sunfar, had a similar hexagonal logo. On the day after Street Fighter 6's logo reveal, the front page of their website displayed an advertisement with the logo featuring a paint splatter reading the number 6 promoting gaming products, most likely as a promotional parody. It is unknown if either resemblance was a coincidence on Capcom's part, and xcoolee did not state if they knew whether Capcom bought anything from their store or not. The logo of Street Fighter 6 would be updated to appear more stylized before the game's launch in response to the negative reception, although the fan reception to the new logo was not much more positive.