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Hello Kitty Island Adventure marks the first official appearance of Big Challenges, a Sanrio character who was created in 1978, but was never used in any merchandise, and had gained internet meme status thanks to his mysterious origins. Island Adventure plays into the cult nature of the character, referring to him as enigmatic and stating he was frozen in ice for many years.
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Hello Kitty Island Adventure shares a title with a joke game mentioned in "Make Love, Not Warcraft", a 2006 episode of South Park. According to a Sanrio representative, this was merely a coincidence, although Sanrio did reference the name once before during an April Fool's blog post regarding the then-upcoming MMORPG Hello Kitty Online in 2008.
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