August 14, 2020

Collections

UFC

Franchises

UFC

Platforms

PlayStation 4 Xbox One

Companies

EA Vancouver Electronic Arts

Genres

Fighting Sport

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In an update, more advertisements were added to the game which would appear during replay moments of matches. Despite the game already featuring advertisements, these additional ones received backlash from the community and were disabled from appearing again.

A member of EA's community team posted a statement via reddit:
"Earlier this week, the team turned on ad placements in EA SPORTS UFC 4 that appeared during the “Replay” moments in gameplay. This type of advertising inventory is not new to the UFC franchise, though we have typically reserved displaying ads to specific main menu tiles or Octagon logo placement. It is abundantly clear from your feedback that integrating ads into the Replay and overlay experience is not welcome.

The advertisements have been disabled by the team and we apologize for any disruption to gameplay that players may have experienced. We realize that this should have been communicated with players ahead of time and that’s on us. We want to make sure our players have the best possible experience playing EA SPORTS UFC 4, so ad integration in the Replay and overlay experience will not be reappearing in the future. Thank you for your continued feedback on EA SPORTS UFC 4."

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