Audio company Focal, together with French jeweler Tournaire, produced a set of 18-carat Bluetooth gold headphones selling at €50,000 to tie-in with the game's release. Called the Assassin's Creed Origins Utopia headphones and based on Focal's Assassin's Creed Origins Listen Wireless headphones, the set features Egyptian iconography with only 10 produced in total. The headphones were sold exclusively by Tournaire at their Paris boutique and also come displayed with a bronze bust of Bayek, the gam's protagonist.