Alex Kidd: High-Tech World revolves around Alex going to a new Sega arcade called "High-Tech World", which seems to be a strange and arguably counter-intuitive product placement for Sega's Hi-Tech Land arcades that only existed in Japan and have a slightly different name from the one given in the game. The game was originally released in Japan as Anmitsu Hime, and revolved around finding a cake shop instead of an arcade, meaning that the audience that could actually have a Hi-Tech Land in close proximity would not be able to play the game under normal means.