Throughout the Super Monkey Ball franchise, SEGA has partnered with DOLE to promote healthy eating and DOLE fruit in their games, and promote their games by featuring AiAi on banana stickers. Later in 2010 a similar partnership was created between SEGA and Chiquita to promote the Wii's Super Monkey Ball titles such as Super Monkey Ball: Step & Roll. There was also a Sweepstakes in which the grand prize was A 50" Flat Screen, A large sofa, four gaming chairs, a copy of Super Monkey Ball: Step & Roll, a Wii balance board, Wii Fit plus and various other Wii oriented prizes.