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According to former Sega employee Del Walker, from his experience working for the company in Japan, the Sonic the Hedgehog franchise is not particularly popular to domestic audiences there as the character was designed to appeal to Westerners. He claimed this disconnect is so strong that many Japanese gamers do not understand why Sonic is so popular abroad.
Article about Del's testimony on Sonic's popularity:
https://stealthoptional.com/news/sonic-is-kind-of-lame-in-japan/
Proof that Del is a real Sega employee:
https://www.linkedin.com/in/deldrakewalker
https://stealthoptional.com/news/sonic-is-kind-of-lame-in-japan/
Proof that Del is a real Sega employee:
https://www.linkedin.com/in/deldrakewalker
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