Throughout October 2023, children's entertainment restaurant Chuck E. Cheese held a promotion titled "Five Nights of Fun", coinciding with the release of a movie based on Five Nights at Freddy's, a horror game franchise inspired by Chuck E. Cheese and littered with references to the company's history. The marketing for Five Nights of Fun directly imitates the poster for the Five Nights at Freddy's movie and refers to the purple-furred character Mr. Munch as a "purple guy", referencing the overarching villain of the game series.

Despite the obvious parody, an alleged internal document was posted online at that time by a former employee, who had left Chuck E. Cheese days prior to the promotion coming under scrutiny, informing employees that they should feign ignorance of Five Nights at Freddy's during the promotion if asked by children or their parents. One example of terminology provided is: